Diamond Lifestyle 2026: Amsterdam

This year, Diamonds and President’s Team members from North America, Europe, Southern Africa, and East and West Africa gathered in Amsterdam for five unforgettable days of celebration, connection, and discovery. Our newest Diamonds from around the world were recognized for their achievements. Joining them to celebrate were our founder Jerry Brassfield and his wife Su San, CEO Kendra Brassfield, COO Marco Taylor, and Field Development Vice Presidents from every region.

 

Exploring Amsterdam

Every day brought something new. Guests walked Amsterdam’s charming streets, enjoyed exquisite meals together, and took in the city from the water on a canal cruise. Gliding past historic homes and under its famous bridges was the perfect way to see the city’s character up close.

 

A Day of Dutch Tradition

On the excursion day, the group spent a full day exploring outside the city. After visiting the famous Dutch windmills, they traveled to Volendam, a picturesque fishing village known for its colorful wooden houses and scenic harbor. Guests even got to see how traditional Dutch wooden shoes and world-famous Dutch cheese are made.

 

A Gala to Remember

The final evening was a formal gala dinner at The Loft, which sits at the Penthouse level atop one of the most impressive buildings in Amsterdam, The A’DAM Tower. A professional dancer, dressed entirely in flowers, performed for guests, which made the night even more magical. To end the night, Diamonds from each region joined the Corporate Executives on the dance floor for the debut of the new NeoLife Anthem, featuring words and phrases from different African languages.

 

Connected Across Continents

Sitting at dinner with leaders from Europe, Southern Africa, East and West Africa, and North America shows just how far NeoLife reaches and how many lives it touches around the world. It was truly the most special and inspiring part of the Diamond Experience.

Those conversations are also a chance to learn. Hearing the many ways leaders are succeeding in different markets gives everyone fresh ideas to take home to their own region. Because we share the same products and the same beliefs, what works in one part of the world can spark success in another. It’s a powerful reminder that every leader is part of something much bigger than their own business.

 

See the Magic for Yourself

From canal cruises to the final gala, view some of our favorite moments in the photo album on our new Resource Library.

View full photo Album »

Congratulations to every President’s Team member who earned their place in Amsterdam. We can’t wait to see who joins us next year in Croatia!

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